Brand Design Process Exposed No. 1

It’s a scary thing to expose your process, because in a lot of ways it changes over time as culture moves and your business evolves. However, every time I read a blog on someone’s process, I’ve grown. Additionally, I think for those of you who are considering investing in your business, it can be intimidating to fork over your hard earned dollars and not know what happens when you sign the contract. Thus, the following is to educate customers and aspiring designers alike.

.01 The Questionnaire

When I set up a time to meet with a potential client, I send them a questionnaire asking tons of questions about their brand. Who there competition is. Where they see there business in 5 years. This helps to know where they’re heading and the kind of brand they want their business to be. Luci, the owner of Light Up Social, a social media management company said: “No lightbulbs,” which was the very first image that came to mind.

.02 Sketches

After the contract is signed and half the cost of the project is paid, I begin with sketches by hand. They’re rough. This company’s vibe is clean, fresh, and modern, so I kept that in mind as i drew.

.03 Rough Drafts

I choose the best three to five ideas and begin putting them into my computer. I’m telling you, it’s embarrassing how messy my art boards get. I do clean these up and share what I believe the best two to three ideas with variations and send these off to the client.

.04 Version 1

Once a clients takes a look at the options I share, I ask specific questions that may guide any adjustments. From this first look, generally we walk away with clear revisions.

.05 Final Proof

Changes are made and I send a final proof of the logo. If that’s approved, as it was in this case, I continue to build the logo out with complementary colors, patterns, and icons.

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